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PROJECTS

Project Manager

  • Capcut for Business

  • Linktree

  • Goldenvoice

  • Another Planet Entertainment

  • AMAZN HQ

Project Member

  • Warner Bros. Discovery

  • Neon Rated

  • GU Energy

Individual Consultant

  • Amerisci Group

BCEC EVP
PITCH PRESENTATION

Pitch presentation for Vice President of External Affairs of Business Careers in Entertainment Club (BCEC).

Capcut
MIDTERM DELIVERABLE

Role: Project Manager
Product design and development project for CC4B (CapCut for Business) promoting CapCut and its features for professional use, including sourcing seed users for an NDA-protected beta product in preparation for its soft launch, and conducting early user case studies for feedback. Midterm deliverable: Screened potential beta testing candidates.
(Abridged for NDA)

Goldenvoice
MIDTERM DELIVERABLE

Role: Project Manager
Research and marketing project for Goldenvoice, understanding the factors behind conversion rates and price resistance for concerts and events. Midterm deliverable: Research methods, initial findings, and major takeaways.
(Abridged for NDA)

Another Planet Entertainment
MIDTERM DELIVERABLE

Role: Project Manager
Research and marketing project for Another Planet, understanding the primary influential factors behind ticket purchases to improve marketing strategy. Midterm deliverable: Overview, data collection progress.

Linktree

Role: Project Manager
Content creation and digital marketing project for Linktree, increasing user-generated content and using targeted strategies to promote the app among Gen Z. Generated 2 rounds of content, totaling 12 videos sent to post on Linktree’s Instagram.
(Abridged for NDA)

Warner Bros. Discovery
MIDTERM DELIVERABLE

Role: Project Member
Large-scale, NDA-protected project for Warner Bros' Data & Research team. Midterm deliverable: Methodology and insights.

AMAZN HQ
MIDTERM DELIVERABLE

Role: Project Manager
Developed brand growth strategy for AMAZN HQ. Midterm deliverable: Competitor and market analysis, audience activation and monetization plan, and potential partnerships and campaigns.
(Abridged for NDA)

GU Energy

Role: Project Manager
Conducted UX research and individual interviews to provide marketing insights, specifically focusing on the demographic of former college athletes.
(Abridged for NDA)

Capcut
FINAL DELIVERABLE

Role: Project Manager
Product design and development project for CC4B (CapCut for Business) promoting CapCut and its features for professional use, including sourcing seed users for an NDA-protected beta product in preparation for its soft launch, and conducting early user case studies for feedback. Final deliverable: Led structured dogfooding tests of the beta platform, providing strategic recommendations on usability, design, content, and aesthetics to enhance the product.
(Abridged for NDA)

Goldenvoice
FINAL DELIVERABLE

Role: Project Manager
Research and marketing project for Goldenvoice, understanding the factors behind conversion rates and price resistance for concerts and events. Final deliverable: Data analysis, IDI insights, and recommendations. 
(Abridged for NDA)

Another Planet Entertainment
FINAL DELIVERABLE

Role: Project Manager
Research and marketing project for Another Planet, understanding consumer behavior and the factors that influence people to buy a ticket to a live event to help improve pricing strategy, marketing strategy, and overall business model.
(Abridged for NDA)

Neon Rated

Role: Project Member
Marketing project to generate awareness for the film "Origin," directed by Ava DuVernay. Analyzed current marketing tactics and trends to develop and execute digital and in-person marketing initiatives. Conducted strategic analysis and provided consultation to enhance Neon's brand recognition, especially among Gen Z.
(Abridged for NDA)

Warner Bros. Discovery
FINAL DELIVERABLE

Role: Project Member
Large-scale, NDA-protected project for Warner Bros' Data & Research team. Researched and assessed Gen-Z sentiments towards nostalgia, consumption habits, and the role of social media within watching habits, securing 4,000 survey respondents by executing digital and in-person intercepts.
Analyzed audience attitudes toward nostalgia.
(Abridged for NDA)

AMAZN HQ
FINAL DELIVERABLE

Role: Project Manager
Developed brand growth strategy for AMAZN HQ. Final deliverable: Website analysis, wireframe recommendations, and merchandise ideas and mockups.
(Abridged for NDA)

Amerisci Group

Role: Independent Consultant
Managed a content creation and digital marketing project for Linktree, increasing user-generated content and using targeted strategies to promote the app among Gen Z.
(Abridged for NDA)

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