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CONSULTING PROJECTS

Consulting experience spans diverse projects in product design, marketing, brand development, UX research, market research, data analysis, and event planning for companies across various sectors, including social media, music, film production, and sports.

Project Manager

  • Capcut for Business

  • Linktree

  • Goldenvoice

  • Another Planet Entertainment

  • AMAZN HQ

Project Member

  • Warner Bros. Discovery

  • Neon Rated

  • Deezer

  • SSAB Night Market

  • GU Energy

Individual Consultant

  • Amerisci Group

Capcut
MIDTERM DELIVERABLE

Role: Project Manager
Presented to: Global Head of GTM at Bytedance
Product design and development project for CC4B (CapCut for Business) promoting CapCut and its features for professional use, including sourcing seed users for an NDA-protected beta product in preparation for its soft launch, and conducting early user case studies for feedback. Midterm deliverable: Screened potential beta testing candidates.
(Abridged for NDA)

Goldenvoice
MIDTERM DELIVERABLE

Role: Project Manager
Presented to: Integrated Marketing Coordinator at Goldenvoice
Research and marketing project for Goldenvoice, understanding the factors behind conversion rates and price resistance for concerts and events. Midterm deliverable: Research methods, initial findings, and major takeaways.
(Abridged for NDA)

Another Planet Entertainment
MIDTERM DELIVERABLE

Role: Project Manager
Presented to: Marketing Director at Another Planet
Research and marketing project for Another Planet, understanding the primary influential factors behind ticket purchases to improve marketing strategy. Midterm deliverable: Overview, data collection progress.

Linktree

Role: Project Manager
Presented to: Social Content Manager at Linktree
Content creation and digital marketing project for Linktree, increasing user-generated content and using targeted strategies to promote the app among Gen Z. Generated 2 rounds of content, totaling 12 videos sent to post on Linktree’s Instagram.
(Abridged for NDA)

Warner Bros. Discovery
MIDTERM DELIVERABLE

Role: Project Member
Large-scale, NDA-protected project for Warner Bros' Data & Research team. Midterm deliverable: Methodology and insights.

AMAZN HQ
MIDTERM DELIVERABLE

Role: Project Manager
Presented to: CEO & Marketing Director at AMAZN
Developed brand growth strategy for AMAZN HQ. Midterm deliverable: Competitor and market analysis, audience activation and monetization plan, and potential partnerships and campaigns.
(Abridged for NDA)

Deezer
MIDTERM DELIVERABLE

Role: Senior Adviser
Consumer research project for Deezer. Researched Gen Z's relationship with cultural identity, social media habits, and brand engagement. Analyzed findings to identify emerging trends and patterns.
(Abridged for NDA)

GU Energy

Role: Project Manager
Presented to: CEO, VP of Marketing, & VP of People and Culture at GU Energy
Conducted UX research and individual interviews to provide marketing insights, specifically focusing on the demographic of former college athletes.
Presented in-person to GU Energy representatives.
(Abridged for NDA)

Capcut
FINAL DELIVERABLE

Role: Project Manager
Presented to: Global Head of GTM at Bytedance
Product design and development project for CC4B (CapCut for Business) promoting CapCut and its features for professional use, including sourcing seed users for an NDA-protected beta product in preparation for its soft launch, and conducting early user case studies for feedback. Final deliverable: Led structured dogfooding tests of the beta platform, providing strategic recommendations on usability, design, content, and aesthetics to enhance the product.
(Abridged for NDA)

Goldenvoice
FINAL DELIVERABLE

Role: Project Manager
Presented to: Integrated Marketing Coordinator at Goldenvoice
Research and marketing project for Goldenvoice, understanding the factors behind conversion rates and price resistance for concerts and events. Final deliverable: Data analysis, IDI insights, and recommendations. 
(Abridged for NDA)

Another Planet Entertainment
FINAL DELIVERABLE

Role: Project Manager
Presented to: Marketing Director at Another Planet

Research and marketing project for Another Planet, understanding consumer behavior and the factors that influence people to buy a ticket to a live event to help improve pricing strategy, marketing strategy, and overall business model. Presented in-person to representatives from Another Planet.
(Abridged for NDA)

Neon Rated

Role: Project Member
Designed marketing campaigns for films such as Origin (2023), and hosted promotional screenings in the Bay Area for various new releases, including Eileen (2023) and Anatomy of a Fall (2023). Analyzed current marketing tactics and trends to develop and execute digital and in-person marketing initiatives. Conducted strategic analysis and provided consultation to enhance Neon's brand recognition, especially among Gen Z.
(Abridged for NDA)

Warner Bros. Discovery
FINAL DELIVERABLE

Role: Project Member
Large-scale, NDA-protected project for Warner Bros' Data & Research team. Researched and assessed Gen-Z sentiments towards nostalgia, consumption habits, and the role of social media within watching habits, securing 4,000 survey respondents by executing digital and in-person intercepts.
Analyzed audience attitudes toward nostalgia.
(Abridged for NDA)

AMAZN HQ
FINAL DELIVERABLE

Role: Project Manager
Presented to: CEO & Marketing Director at AMAZN

Developed brand growth strategy for AMAZN HQ. Final deliverable: Website analysis, wireframe recommendations, and merchandise ideas and mockups.
(Abridged for NDA)

Support Small Businesses & Artists (SSAB) Night Market
PROJECT SHOWCASE

Role: Project Member 
Planned and executed a market featuring 40+ vendors, generating over $10,000 in sales within three hours. Engaged with high-profile stakeholders, including campus affiliates, event coordinators, and organization signatories, to ensure seamless collaboration. Developed and implemented a targeted event promotion strategy that successfully attracted a diverse audience. Established the event as a recurring success, boosting visibility for underrepresented artists and businesses.
(Abridged for NDA)

Amerisci Group

Role: Independent Consultant
Managed a content creation and digital marketing project for Linktree, increasing user-generated content and using targeted strategies to promote the app among Gen Z.
(Abridged for NDA)

BCEC EVP
PITCH PRESENTATION

Pitch presentation for Vice President of External Affairs of Business Careers in Entertainment Club (BCEC).

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